Good Governance | Integrity | Athlete Development & Wellbeing | Health & Safety
The Australian Athletes’ Alliance (AAA) Logo
The Australian Athletes’ Alliance (AAA) logo portrays the values of unity, courage, professionalism and fair play essential to the advancement of athletes’ rights in Australia.
Shaped as a shield in the tradition of many of sport’s most famous organisations, the three initials of the AAA rise strongly to form a mountain range in keeping with its standing as a peak body. They sit above an eight point star, which symbolises each of the member athletes’ associations who collectively represent 3,500 of Australia’s elite professional athletes.
The star, and the logo's colours of dark blue and white, are inspired by that unique Australian icon, the flag of Eureka.